

1 in 3 patients suffer from the pain of dentine hypersensitivity yet incredibly over 50% fail to seek the advice of a dental professional for their symptoms1. In addition more than 75% of sufferers have never used a desensitising toothpaste, or only use one occasionally2.
Sensodyne Rapid Relief:
Sensodyne is the UK’s number one selling sensitive toothpaste brand7 and is a leading expert in dentine hypersensitivity.
*when directly applied with finger tip for one minute ** when used twice daily
Rapid relief in just 60 seconds when directly applied with finger tip for one minute3.

Long-lasting protection can be achieved by twice daily brushing4.

Sensodyne Rapid Relief is clinically proven3,4 and the strontium acetate formulation works by creating deep, acid-resistant occlusion of the dentinal tubules5,6. Tests prove that the occlusion formed by strontium acetate in the Sensodyne Rapid Relief formula is maintained even after a 10 minute acid challenge6.
For more information on Sensodyne Rapid Relief, please click here >>
Click here for trial sized packs of Sensodyne Rapid Relief >>

1. Addy M. Int Dent J 2002; 52: 367−375.
2. GlaxoSmithKline data on file, OnePoll Consumer Research, 2008.
3. Mason S et al. J Clin Dent 2010; 21 [Spec Iss]: 42-48.
4. Hughes N et al. J Clin Dent 2010; 21 [Spec Iss]: 49-55.
5. Banfield N and Addy M. J Clin Periodontol 2004; 31: 325–335.
6. Parkinson C and Willson R. J Clin Dent 2010. Accepted for publication.
7. Nielsen unit % sales, MAT w/e 22.05.2010.
