Visitors to the 2011 Dental Showcase can find out more about new Sensodyne Repair & Protect by visiting stand C10. This new daily fluoride toothpaste contains advanced NovaMin? technology which delivers clinically proven relief from dentine hypersensitivity with twice daily brushing1-3.
Details of the science behind the active ingredient of the product will be available on the stand including images of the substantive reparative layer which is built up by NovaMin® over exposed dentine, using the natural building blocks of teeth4-9.
GSK Expert Marketing Manager, Richard Madley-Dowd observes, “GSK is delighted to once again be associated with Dental Showcase. This event gives us an excellent opportunity to discuss new products and initiatives with all members of the dental team.”
The GSK team will be on hand throughout the exhibition to provide information on their full portfolio of oral care brands including Aquafresh, Biotène, Corsodyl, Poligrip, Pronamel and Sensodyne.
For further information please contact Joanna Carbin at Stockdale Martin on 01582 729918 or email Joanna@stockdalemartin.co.uk.
References
1. Du MQ et al. American Journal of Dentistry 2008; 21(4): 210-214.
2. Pradeep AR & Sharma A. Journal of Periodontology 2010; 81(8): 1167-1173.
3. Salian S et al. Journal of Clinical Dentistry 2010; 21(Special Issue): 82-87.
4. Burwell A et al. Journal of Clinical Dentistry 2010; 21(Special Issue): 66–71.
5. LaTorre G & Greenspan DC. Journal of Clinical Dentistry 2010; 21 (Special Issue): 72-76.
6. Ogino M et al. Journal of Biomedical Materials Research 1980; 14: 55−64.
7. GlaxoSmithKline data on file Parkinson C, 2010a.
8. GlaxoSmithKline data on file Earl J, 2010a.
9. Hall RC et al. In: Addy M et al (eds). Tooth wear and sensitivity, pp 3−18. London: Martin Dunitz, 2000.
AQUAFRESH, BIOTÈNE, CORSODYL, NOVAMIN, POLIGRIP, PRONAMEL and SENSODYNE are registered trade marks
of the GlaxoSmithKline group of companies.
