| Sensitivity | Sensodyne Protection | Our Products | Dental Advice |
Its Causes Triggers Who Has It
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A recent Sensodyne consumer study estimates there are at least 250 million adults who suffer from sensitive teeth around the world: that’s about 40% of the population in the areas studied. So if you have sensitive teeth, you are not alone.
The study also found sensitivity is not just a problem of old age - all ages groups can have sensitive teeth. In fact, with changing diets, especially the growing popularity of snack foods and soft drinks, sensitivity is increasingly felt by younger age groups. Find out more about the effect of diet on tooth sensitivity.
More women notice sensitive teeth, than men; 48% female/38% male. This may be because women brush their teeth more often and possibly more vigorously, leading to gum recession.
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