Who We Are
We are both the #1 dentist recommended and the #1 best selling brand for sensitive teeth, in many countries around the world, trusted by millions of people. Why? The answer is simply because our range of Sensodyne® toothpastes are proven to relieve the pain of sensitive teeth and provide long lasting protection with twice daily brushing.
We're dedicated to creating a future where every life is sensitivity-free
Sensodyne Classic, the first desensitising toothpaste containing strontium chloride, launches in the US and UK. Strontium Chloride helps to block the dentine tubules.
Sensodyne Daily Care Original, is launched, providing care for sensitive teeth when used twice a day.
As leaders in the field of, we're committed to working together with academic institutions and laboratories. These relationships allow us to develop our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity pain.