About Sensodyne

About Sensodyne

Who We Are

We are both the #1 dentist recommended and the #1 best selling brand for sensitive teeth, in many countries around the world, trusted by millions of people. Why? The answer is simply because our range of Sensodyne® toothpastes are  proven to relieve the pain of sensitive teeth and provide long lasting protection with twice daily brushing.

Our Vision

We're dedicated to creating a future where every life is sensitivity-free

"We're dedicated to creating a future where every life is sensitivity-free"

Our History

1961

1961

Sensodyne Classic, the first desensitising toothpaste containing strontium chloride, launches in the US and UK. Strontium Chloride helps to block the dentine tubules.

1980

1980

Sensodyne Daily Care Original, is launched, providing care for sensitive teeth when used twice a day.

2006

2006

Sensodyne Pronamel® is launched. Its optimised fluoride formulation protects teeth against acid erosion caused by acidic foods and drinks.

2010

2010

Sensodyne® Repair & Protect, containing 5% NovaMin and fluoride, is lauched. It helps repair* sensitive areas of the teeth.

*Forms a protective layer of the sensitive areas of the teeth. Brush twice a day for lasting densitivity protection.

2013

2015

Sensodyne® True White is launched. Containing sodium tripolyphosphate to gently remove stains. Sensodyne® True White is 10 times less abrasive than many everyday whitening toothpastes.

Contact customer.relations@gsk.com for claim verification.

Our Science

As leaders in the field of tooth sensitivity, we're committed to working together with academic institutions and laboratories. These relationships allow us to develop our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity pain.

Our Science

Technologies for Sensitivity Relief

NovaMinTM

Find out how NovaMin™ creates a reparative* layer over and within exposed dentine tubules using the building blocks of teeth.

*Forms a protective layer over the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection